Bluepine Foods – Post-Shark Tank Journey in 2025

Bluepine Foods, founded by the team of Aditi Bhutia Madan (Momo Mami), Naveen Panwar, and Rohan Singh, made history with the very first pitch on Shark Tank India Season 1. They walked in with a vision for authentic Himalayan snacks and walked out with a landmark deal. But that was years ago. How has the company grown since facing the Sharks? This article covers their original pitch, the deal they secured, and the brand’s impressive journey to 2025.

The Founders and The Big Idea

The driving force behind Bluepine Foods is a founding team with a shared mission. Aditi Bhutia Madan, a former MasterChef India contestant, teamed up with co-founders Rohan Singh and Naveen Panwar to launch the company in 2016. Their goal was to make high-quality, authentic Himalayan food, like momos, accessible to everyone in India. The brand was built on the promise of preservative-free products that didn’t compromise on the traditional taste, leveraging Aditi’s culinary expertise and heritage.

The Shark Tank Pitch: A Look Back

Appearing on Season 1, Episode 1, the Bluepine Foods team entered the tank with a clear and ambitious ask.

• The Original Ask: ₹50 lakhs for a 5% equity stake, valuing the company at ₹10 crores.
• The Pitch Highlights: The Sharks were immediately impressed by the taste and quality of the momos. Rohan highlighted the significant sales numbers and a strong B2B (business-to-business) model supplying hotels and restaurants.
• The Sharks’ Concerns: While impressed, some Sharks questioned the high valuation and the scalability of the brand in the competitive consumer market.

The Deal: From Pitch to Handshake

The negotiation was a masterclass in founder conviction. After receiving multiple offers and counter-offers, the team secured a joint deal from three Sharks who saw the brand’s potential.

• The Final Deal: ₹75 lakhs for a 16% equity stake.
• The Investors: Aman Gupta (boAt), Vineeta Singh (SUGAR Cosmetics), and Ashneer Grover (then at BharatPe).

This deal gave Bluepine Foods not just capital, but a powerful team of strategic mentors to help them transition from a B2B player to a major consumer brand. The deal successfully closed after the show, and the founders have credited the Sharks’ support for their massive success.

Bluepine Foods in 2025: Where Are They Now?

So, what happened after the cameras stopped rolling? The investment and exposure from Shark Tank India acted as a major catalyst for growth.

• Business & Revenue Growth: The company has shown steady growth since its appearance on the show. For the financial year ending March 31, 2024, Bluepine Foods reported an annual revenue of ₹2.06 crore. This growth reflects their expansion in both B2B and consumer-facing channels.
• Product Evolution & Expansion: The company has expanded its product line beyond the initial momo variants. They now offer a wider range of frozen Himalayan snacks, including spring rolls and other regional delicacies, available through their website and other online platforms.
• The Rise of Yangkiez via Franchising: A major development is the strategic expansion of their QSR (Quick Service Restaurant) brand, Yangkiez. Instead of only opening company-owned stores, Bluepine Foods has adopted a franchise model to scale the brand’s presence across India. They offer different formats for franchisees, providing them with raw materials, marketing, and operational support to ensure quality and consistency.

Key Takeaways for Entrepreneurs

The journey of Bluepine Foods offers several powerful lessons for aspiring founders:

• Product is King: The unanimous praise for the product’s taste was the foundation of the deal. A great product can overcome doubts in other areas.
• Know Your Numbers: The founders’ command of their sales figures and business model gave the Sharks confidence in their ability to execute.
• Be Flexible, But Stand Firm: The team was willing to negotiate on equity but stood firm on their vision, ultimately securing a better deal than their initial ask.

Quick Facts: Bluepine Foods